exZamplify
Level up your revenue operations. Streamline your business and boost your earnings. Contact me and let's chat to learn more.
Digital advertising leader with extensive experience in revenue/sales operations serving as a change agent and self-starter optimizing KPIs leveraging data analytics, storytelling and process enhancement across direct, programmatic, and other channels.
Results-driven leader with extensive experience in orchestrating digital sales, marketing, and service teams to align the operations, systems, data, and processes that support revenue teams to get better control over the end-to-end revenue cycle; backed by strong knowledge in pricing, revenue planning, and ad sales operations. A passionate conviction for continuous improvement and equipped with excellent communication and interpersonal skills to build strong relationships and work collaboratively with vendors, cross-department staff, and professionals of all levels.
What level is your organization at ?
Where do you want to be ?
REVENUE OPERATIONS /STRATEGIZING/SALES OPERATIONS
BUSINESS ANALYTICS / DATA STORYTELLING
PROCESS ENHANCEMENT
TESTIMONIALS
“He created dashboards and performed analyses to help drive revenue, price changes and better monetization of display inventory.
He contributed to bringing our inventory and price analytics to a different level, providing valuable insights and offered helpful ideas and recommendations. Eric is passionate and enthusiastic about his job, and puts tremendous efforts into his projects and analyses, working long hours to get them finished on time, and the final products are usually compiled and presented in a thorough and methodical manner.
Eric was responsible for dealing with vendors and data providers, and was able to do it effectively. ”
Irina Lodkin, VP Global Sales Operations for TripAdvisor
“Eric built dashboards that provided insight into inventory, STR, pricing and revenue potential. The work Eric did made our sellers smarter about our products, and enabled success across many of our sales channels. Eric always over-delivers on requests, is diligent about the data he delivers, and worked tirelessly in support of the business.”
Mike Bennett, VP of Global Sales for TripAdvisor
“Eric is particularly adept at marrying the art and science of data management; presenting it in a way that enables those less data-oriented to quickly comprehend and easily manipulate views of the data. In particular, Eric proactively assesses business needs and conceptualizes solutions that can address them. Never one to "set it and forget it," Eric continually reevaluates each tool’s objectives and opportunities for enhancement that better support those objectives. From a personality standpoint, Eric's can-do spirit and general enthusiasm for his work is contagious making him an ideal team member.”
Steve Paganelli, Head of US Destination Marketing for TripAdvisor
“Eric brought a passion for data-driven decision making to his role and helped shed a light on our complex data in key focus areas such as Inventory, Pricing & Monetization Strategy.
Eric created several automated tools in Tableau that brought insight and accountability to our global advertising sales teams. Tableau allowed Eric’s pricing suggestions & insights to be accessed self-service from anywhere in the world, at any hour to support our international sales team. Other Tableau dashboards have allowed management to focus resources and efforts by viewing available revenue opportunities & capacity on the various areas of the website: by ad-products, devices & geography.
Eric has a breadth of knowledge in Display Advertising, Web Analytics, Decision Support and Sales Strategy. His experience could easily transfer to any sector or business, online or physical. I highly recommend him to any future employer in search of a truly dedicated analytics professional.”
Alan Seru, Global Business Analytics Manager for TripAdvisor
“Eric is creative and bright and determined to over-deliver in providing revenue insights and strengthen process that drives throughput. He has experience with the speed of the interactive industry, is familiar with all levels of the corporate structure and has the right temperament for the demands of the C suite.”
Charlie Echeverry, Chief Revenue Officer at MiTu Networks
“Eric is a pleasure to work with, both professionally and personally. Through exceptional analytical skills, significant insights into the interactive space, and tireless efforts, he reflects a passion for monetization strategy and overall yield analysis. Having worked on several projects together, his generous and collaborative nature has greatly contributed to my understanding of and respect for this complex and critical "knowledge space.”
Moin Haque,Chief Architect, Analytics Center of Excellence at NBCUniversal Media
“I worked with Eric in the Wall Street Journal Digital group and can highly recommend him.
Eric was is a smart and go-to person in the organization for all back-end data and business analysis. He helped all our internal business reporting and pipeline.”
Matthew Schulte, SVP of Sales at Patch.com
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